London is one of the world’s most popular tourist destinations, drawing millions of visitors each year with its rich history, iconic landmarks, and vibrant cultural scene. However, with its large influx of tourists, the city has also developed a reputation for some notorious tourist traps – spots that often promise a quintessential ‘London experience’ while delivering subpar quality and value. As a first-time visitor, it’s important to be aware of these pitfalls to ensure you make the most of your time (and money) in the British capital. Here are 6 of the worst tourist traps to avoid in London:
Madame Tussauds
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This world-famous wax museum is undoubtedly a London institution, but it’s also one of the city’s most notorious tourist traps. Overpriced tickets, endless queues, and underwhelming wax figurines make this attraction a poor value proposition for many visitors.
Oxford Street
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Oxford Street is often touted as London’s premier shopping destination, but the reality can be disappointing. The street is packed with chain stores that you can find in any major city, and it’s almost always overcrowded with tourists. The heavy traffic, both on the road and on the sidewalks, makes it a stressful place to visit. If you’re looking for a more unique shopping experience, try exploring areas like Covent Garden or the markets in Camden and Shoreditch.
London Eye
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The London Eye is an iconic part of the city’s skyline and offers panoramic views of London. However, the long queues, high ticket prices, and short duration of the ride can make it feel like a letdown. Many visitors find that the experience doesn’t live up to the hype, especially when there are other, less expensive ways to get great views of the city, such as climbing The Shard or visiting the Sky Garden, both of which offer stunning vistas without the same level of hassle.
Piccadilly Circus
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Piccadilly Circus is often compared to New York’s Times Square, with its bright lights and bustling atmosphere. However, beyond its famous neon signs and statue of Eros, there’s not much to see or do here. It’s essentially a busy traffic junction surrounded by overpriced restaurants and shops. If you’re looking for a more authentic London experience, head to nearby Soho or Leicester Square, where you’ll find a more vibrant cultural scene.
Changing of the Guard at Buckingham Palace
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While the iconic ceremony of the Queen’s Guard changing is undoubtedly a sight to behold, the experience has become increasingly crowded and commercialised. Expect long lines, aggressive street vendors, and an overall chaotic atmosphere that may detract from the pageantry.While it’s certainly a quintessentially British experience, it can also be overcrowded and difficult to see if you’re not in the front row.
Leicester Square

Leicester Square is often promoted as the heart of London’s entertainment district, but it’s largely filled with overpriced cinemas, chain restaurants, and touristy shops. While it’s worth visiting for a West End show, the square itself can be underwhelming. For a more local experience, explore nearby areas like Covent Garden or take a walk through Soho to discover independent eateries and theaters.