Direx Earns Coveted Spot in Global Startup Pitch 2023 Finals, to Represent the Middle East and Africa in Singapore

by Kojo Pocu

Direx, a leading innovator in the African travel and hospitality industry, has been selected as one of the top 5 finalists in the prestigious Global Startup Pitch, proudly powered by Phocuswright and WebInTravel. This remarkable achievement not only solidifies Direx’s position as a groundbreaking force in the industry but also highlights its commitment to representing Africa on the global stage. This achievement comes shortly after another notable success in June 2023, when Direx was named a finalist in the African Youth in Tourism Innovation Challenge 2023, held in Swakopmund, Namibia.

The 2023 Global Startup Pitch is a fiercely competitive competition that attracts startups from around the world, all focused on developing cutting-edge solutions for the travel and hospitality sectors. Out of a pool of over 120 exceptional startups, only 25 were chosen to advance to the initial round of the pitch competition. Following an intense and thorough evaluation process, 18 startups, including Direx, emerged as semifinalists.

In the semifinals, these dynamic startups presented their groundbreaking ideas to a distinguished panel of judges. Following spirited deliberation, Direx was among the five standout startups chosen to proceed to the finals.

The entire Direx team is now eagerly preparing for the upcoming in-person finals, set to take place in the vibrant city of Singapore this October. This significant milestone marks a pivotal moment in Direx’s journey, as it will showcase its innovative solutions on a global stage.

Direx’s CEO, Ibukunoluwa Salau, 23, expressed his excitement, stating, “We are honored to be among the top 5 finalists in the 2023 Global Startup Pitch and to represent the Middle East and Africa in this prestigious competition. Our team has worked tirelessly to develop transformative business management solutions for the African travel and hospitality industry, and this recognition affirms our commitment to innovation and excellence. We look forward to the finals in Singapore and are excited to share more updates with our customers, partners, and the industry at large.”

Direx’s CEO, Ibukunoluwa Salau speaking at African Youth in Tourism Innovation Summit and Challenge 2023

For more information about Direx and its participation in the 2023 Global Startup Pitch finals, please visit here. Stay tuned for further updates as we embark on this exciting journey.

About Direx
Direx is an all-in-one cloud-based business management solution tailored specifically for tourism and hospitality business owners in Africa. We offer a range of digital tools and technologies, including a robust payment and booking engine, an integrated back- and front-office management system, a user-friendly website builder, and more. Our mission is to enable these businesses to seamlessly adapt to and thrive within the digital landscape while maintaining direct connections with customers and navigating their growth trajectory on their own terms.

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