As Black Lives Matter protests and vigils continue to take place across the U.S., H&M is the latest major retailer to show solidarity with the Black community. In the wake of George Floyd‘s death, they’ve announced that a donation of £500,000 USD will be pledged to the NAACP, ACLU and Color of Change: three movements working to fight systemic racism, amplify black voices and champion human rights.
They have also announced to close 95 of it 600 stores across various regions of the U.S due to the protest.
On their Instagram, H&M stated “We believe in equal rights for everyone. We stand with and support the Black community – today and every day.”
“We understand that this goes far beyond a social media post. We’ve learned the hard way how much work we still must do to live by the values we believe in. We’re committed to using our voice and influence to do our part and stand up against racism and discrimination.”