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H&M Donates $500,000 USD to Organizations Fighting Racial Injustice

by Kojo Pocu
written by Kojo Pocu

As Black Lives Matter protests and vigils continue to take place across the U.S., H&M is the latest major retailer to show solidarity with the Black community. In the wake of George Floyd‘s death, they’ve announced that a donation of £500,000 USD will be pledged to the NAACP, ACLU and Color of Change: three movements working to fight systemic racism, amplify black voices and champion human rights.

They have also announced to close 95 of it 600 stores across various regions of the U.S due to the protest.

On their Instagram, H&M stated “We believe in equal rights for everyone. We stand with and support the Black community – today and every day.”

“We understand that this goes far beyond a social media post. We’ve learned the hard way how much work we still must do to live by the values we believe in. We’re committed to using our voice and influence to do our part and stand up against racism and discrimination.”

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fashionNews

Freelance Models Surviving During this Pandemic in Ghana.

by Kojo Pocu
written by Kojo Pocu

Every industry is down during this pandemic and they all finding ways to recover. The tourism industry, the fashion industry, and others are all affected, and praying things will get back to normal.

Talking of industries, the modeling industry in Ghana has being a sidekick to Ghana’s fashion industry. In the past years, we have seen models put Ghana’s fashion industry on top of the globe with their photoshoots and runways experience. Modeling back then didn’t pay a lot in Ghana before a recent protest to pay models. In recent years, modeling in Ghana is often glorified as a good job but it has many frustrating aspects to it, being a freelancer . It could be much better is there are measures put in place to support freelancer in this current situation

Due to the crises, there are restrictions to social gathering and the fashion industry is also holding most of their shows. In my previous article, I question if the fashion industry is ready for digital show. Hosting digital show during this pandemic can give a little surviving time for freelancers to wait for things to get back to normal because being a freelancer model in Ghana is much more than posing for a photo shoot.

What do freelance models do when there are no fashion shows or shootings due to the effects of the ongoing coronavirus pandemic? Many of them are freelancers who move from job to job, deals to deals. It is crucial for freelance models, now more than ever, to adapt to this new world quickly and consider ways to pivot their skill set, as well as looking to roles and opportunities beyond their usual remit.

Business of Fashion hosts a discussion tailored towards fashion freelancers to give advice during this pandemic

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fashionNews

Ghana’s Fashion Industry Ready for Digital Events?

by Kojo Pocu
written by Kojo Pocu

Last year 2019, the fashion industry in Ghana was astonishing and we all prayed it could be the same the following year (2020). Some fashion designers are making it big on the world market and the locally based are giving us more reasons why they are so highly-regarded. There were so many fashion show, red carpet events and reality shows that help the exhibit their masterpiece.

Unfortunately, things changed due to the new coronavirus outbreak in 2020. On March 28, the President of Ghana announced a lockdown and bound social gathering. Though the president lifted both the lockdown and bound, but still social gathering should be a maximum of 100 people.

Now events are being organized on the digital platforms across the world. Like the Fédération de la Haute Couture et de la Mode, the body responsible for the fashion shows in Paris, has announced it will launch an online AW20/21 Haute Couture event from 6 to 8 July and Spanish fashion event 080 Barcelona has confirmed that its next edition will take place as a digital format.

Is Ghana’s fashion industry ready for digital show? Some fashion lovers can’t wait for things to get back to normal and wait for the fashion industry to showcase their new piece on digital platforms.

After careful observation and research, it’s interesting to note that no fashion shows in the fashion industry have decided to go digital. And does this indicate that Ghana’s fashion industry is not ready for digital shows or the digital shows don’t fit their style of exhibition?

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fashionNewsTravel

COVID-19 Destroying Ghana’s Tourism Industry

by Kojo Pocu
written by Kojo Pocu

Coronavirus has caused the world more harm than good. At the beginning of 2020, things have changed and life is not normal as usual. It’s everybody’s dream and prayers that things will get back to normal and that is the same thing the tourism industry in Ghana is praying for.

Ghana’s tourism is one of the great tourism industries on the Africa continent and Africa is the world’s second-fastest-growing tourism industry and was projected to rake in billions of dollars. Ghana’s tourism always depends on international travelers and now since the outbreak of the deadly virus (COVID-19) things have been messy for the tourism industry in Ghana due to the lockdown and borders being closed down.

In 2019, Ghana raked in $1.9 billion from tourism, which contributed over 5.5% to the country’s GDP and it’s the fourth-largest source of foreign exchange earnings. Ghana tourism is the key driver that generates foreign exchange earnings and also creates jobs and wealth as well as stimulates other sectors of the economy. Will the tourism industry lose such amount in 2020?

During a life DWtv interview with a tour operator explain how this pandemic is destroying his company and the country. Moses Femi Gbeku from Mofeg travel and tour fears for his tour company.

“I had my last tour just before COVID-19 actually became a pandemic, and after that, I had about six tours canceled. For these tours, people came from the US, Canada, and European countries,” said Moses.

His company normally operates seven tours a year in several West African countries. The cancellation of six tours means his agency is out of business for the rest of the year and at least 20 tour guides and other staff are jobless.

“Directly, you have affected twenty people, indirectly you can multiply that. You are going into 200 if they are feeding at least ten people at a time,” said Moses during DWtv interview.


It’s a similar story at Watch and Dine Cinema in Kumasi Mall. They normally get international clients and due to the pandemic, the owner had to shut the place down. So let make the same calculation as Moses from Mofeg travel and tour. I mean if Watch and Dine cinema has 20 workers, and each feed at least ten people at a time.

Just see how serious the situation is and yet we don’t know what measure being put in place by the Ministry of tourism in Ghana.
In some countries, there are measures in place and their border will be open soon for international tourists, but the 1.5-meter social distance is required for bars and restaurants and some of them are putting plexiglass separators when the 1.5 meter can’t be guaranteed. Mask is a must at the moment.

We can have the same measures and save out the tourism industry. But my advice for you is, no one can make reliable forecasts for 2020. Everyone to wait before making a holiday plans.

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fashionNews

Forbes’ Reporting, Kylie Jenner likely never was a Billionaire

by Kojo Pocu
written by Kojo Pocu

In 2019, Forbes named Kylie Jenner (the youngest of the Kardashian) the youngest self-made billionaire. The reality TV star sold 51% of Kylie Cosmetics to publicly traded Coty, inc. in November 2019 for $600 million; she pocketed $540 million, pretax. Jenner first appeared on Forbes Billionaires list in March 2019 at age 21; she is now worth roughly $900 million.

Due to Forbes’ reporting, Jenner likely never was. Now she is closer to $900 millionaire and not $1,000,000,000, she and her team led the world to believe. How did Forbes, the same magazine that initially declared Jenner a self-made billionaire discover that she wasn’t?
Forbes said the family’s accountant had provided it with tax returns that suggested the firm had done more than $300 million in sales in 2016 and that publicists claimed sales of $330 million the following year. But information shared by Coty, which is publicly traded, showed Jenner’s firm is “significantly smaller and less profitable than the family has spent years leading the cosmetics industry and media outlets, including Forbes, to believe” Forbes said.

Coty’s presentation to investors about the business suggested the firm did only $125 million in sales in 2018.
Forbes asked in the article, “If Kylie cosmetic did $125 million in sales in 2018, how could it have done $307 million in 2016 (as the company’s supposed tax return state) or $330 million in 2017”

Despite the magazine’s downgrade, Jenner is hardly hurting. The article led to a response from Jenner, who tweeted “all I see are a number of inaccurate statements and unproven assumptions lol. I’ve never asked for any title or tried to lie my way there ever”

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fashion

Five Simple ways to Discover your Personal Fashion Style / Men & Women

by Kojo Pocu
written by Kojo Pocu

Defining your style gives you a new way to begin a new level. It’s a way to uncover and come to grips with who you are, to determine what suits you. Most times you need to know who you are, know your likes and dislike, and discover a lot of other prime factors that you consider unimportant for concluding your own style. We all have a regular dressing sense and that comes naturally from who we are. And we like to wear what’s trending. Most of us feel uncomfortable thinking about what we wear don’t look great on us. Others fine is hard when purchasing now cloths or changing their wardrobe. But finding your personal style can help you with the right choice and right purchase. As a fashion content writer, I have done this and I’m so glad I did and want to share with you. I have come up with five tips to help you find your personal style.

Your body type. 

Most will ask why? Knowing your body type is probably a good start to know your personal style. Body type will let you know what clothes will look naturally good on you. Before you can build a strong house, you need to build a strong foundation. So it’s more like discovering your strengths and building on them. I use to have those thoughts you have right now about your body type and it’s fine. I could discover my style when I found these tips. So no matter your body type, you will discover your personal style after this blog.

Knowing the colors, you love and combination

I don’t think you would love to combine a deep-yellow shirt on sea blue denim, but I will. That is the colors and combination I want to wear out on a normal shinny day. Do you love to put white on white? Or are you about prints colors, and everything vibrant? Just take your time and think about colors and combinations, because if you want to discover your personal style colors play a huge role.

The style icon that inspires you

No doubt about that, I dress like my style Icon. Who is that one celebrity or not and that one person alive or dead, that you look up to as your personal style icon? That tells a lot about who you are, what you like, and who you want to look like. Instagram is another channel I obtain my fashion knowledge from, and I follow many personal fashion bloggers there. But there is this one popular blogger who inspire me and who I wanted to look like. Whoever it is you might like, your style icon can help you find your personal style.

What inspires you.

Like putting round neck on denim with a converse shoe and look all casual, that is what defines me. What defines you? This is the easiest way to discover your personal style. We all have this particular style that fits us and we sometimes know and we sometimes need to hear from friends or someone. Knowing this will help you with future purchases.

Your personality.

As a freelance writer, I put on my casual wear and visit any place (mall or the bar) that will be relaxing for my writing. I don’t know about you. Your personal style is a reflection of who you are. Some of us have a specific type whiles some of us are flexible. Maybe your work or business don’t allow you to go casual, but classy and feminine. You can get all those steps done and leave who you are or what you do, Your personality plays a big role.

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fashionNews

Influencers Turning Stylish Face Mask into the New Trend During this Coronavirus Period

by Kojo Pocu
written by Kojo Pocu

Face mask plays a very big role when it comes to the spread of coronavirus since the outbreak. Since the outbreak, Covid-19 has caused the world more harm than good. For months now since the outbreak, no vaccine has been found to help fight the virus, and experts have come out with several precautionary measures to avoid getting the virus. Talking of these precautions include washing your hand with soap under running water for at least 20 seconds, the use of hands sanitizer, staying home, and wearing a face mask.

With Ghana being part of these crises, the president together with the health minister has to put measures to fight the virus. There was a partial lockdown and restrictions of movement when the virus found its way into the country, hence, President Nana Addo lifted the partial lockdown and movements but he advised the public to wear a face mask when out on daily activities. In some parts of the country, wearing a face mask is a new law and when found not wearing it there will be a penalty.


If you have read my other blog ( https://mrpocu.cosmowear.uk/lifestyle/fashion/kosta-williams-fashion-blogger-help-combat-covid-19-with-his-social-distance-artwork-t-shirt/), I explain how fashion is helping the fight of Covid-19 and how fashion designers and local dressmakers helping produce face masks.

The media is also one of the important channels to fight the virus. It educates and creates awareness for the public. Almost 95% of the planet get access to media platforms. These same platforms( television, radio, social media, etc) have great workers or influencers that what they say or do have impart on their followers or audience.

Talking of these media personalities, influencers and celebrities go stylish with their face masks while educating the public on Covid-19. Some even go extra styles putting their brand logo on these face masks. These face masks are unlike the disposable ones, these are reused after washing.

Our very own sugar daddy KiDi, Nana Ama Mcbrown, Kwadwo Nkansah(lilwin) amongst others have gone stylish with their face mask and their followers love it.

While following the precautionary measures, some of these influencers use a piece of their clothing to make the face mask and they look wonderful

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fashion

KOSTA WILLIAMS, FASHION BLOGGER HELP COMBAT COVID-19 WITH HIS ”SOCIAL DISTANCE” ARTWORK T-SHIRT.

by Kojo Pocu
written by Kojo Pocu

During this pandemic time, things have really changed and we all praying, hoping things will get back to ordinary. Life’s or our way of being has really changed. There are a lot of activities we don’t perform again( traveling, sporting games, schooling, churches, etc).Thanks to our frontline workers helping fight the virus.

Since the outbreak (COVID-19), there are a lot of campaigns on different platforms (social media, radio ad television ) to help stay safe.

In fashion, there are designers and local dress producing nose mask and PPEs to help fight the spread of the virus. Fashion is also playing a role to combat the virus.

Talking of fashion in COVID-19 combat, Instagram fashion blogger, and art director (the-modern-man.com) Kosta Williams has created a form of campaign with his style and artwork to fight and communicate with his followers and the world. Social distance is one of the most important safety precautions when combating the virus.
In April, the German fashion blogger came out with his artwork T-shirts called ”social distance” and after 11 hours on the market he sold all of his artwork.

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fashionNews

Puma Collaborates with Gold’s Gym on Activewear Collection During this Pandemic

by Kojo Pocu
written by Kojo Pocu

Global sports brand Puma and gold’s gym the world trusted fitness brand, has teamed up for the first time on a performance apparel and footwear collection intended to be worn both in the gym and on the street.

Some say the pandemic might have forced gold’s gym into failure, but that hasn’t stopped the fitness brand from forging ahead.


The Puma x Gold’s Gym limited-edition collection features men’s, women’s, and unisex apparel line as well as training footwear and retro-inspired apparel and accessories. That includes the LQD Cell Hydra Gold’s Gym show.
In this collection, the LQD Cell Hydra Gold’s Gym shoe boasts a full-length LQD Cell stable-cushioned midsole it a premium rubber outsole to supports any explosive movement, while the lateral wrap-ups give extra stability.

Apparel-tech features to power up the Gold’s Gym Unisex Tank, including a flock print with the Gold’s Gym logo and removable patch at the front hem, along with dryCELL technology to keep the wearer dry and comfortable.
The Gold’s Gym Bodysuit features an inner bra, elastic taping detail, and bold center Puma x Gold’s Gym logo.
Other pieces in the collection include cropped tops, tank tops, and woven jackets and pants along with gym bag and backpack.

This collection will be available on 27th May 2020 at puma.com , goldsgear.com

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