Global business travel has drastically decreased as a result of the 2020 pandemic. But corporate travel is returning globally, and Africa is no exception. In fact, it’s doing so faster than anticipated. Due to its prominence as the continent with the quickest rate of development, as well as its wealth of resources and business prospects, Africa has always been a popular destination for foreigners living abroad.
Cities in Africa including Lagos, Nairobi, Johannesburg, and Accra have developed into important business hubs that draw global startups, multinational companies, and entrepreneurs.
These cities have cutting-edge conference centres, contemporary infrastructure, and a bustling corporate community that encourages networking and cooperation.
Africa has many great places to conduct business, but some towns on the continent are more notable than others due to a variety of criteria, including innovation, development, hospitality, and historical precedent.
Marrakech is the most enticing business location in Africa, according to Givetastic, an online platform for raising money for group gifts that also keeps track of the world’s most popular business trip destinations based on its 1,221 geotagged posts.
Premier African towns like Nairobi, Lagos, and Cape Town adopt a similar strategy.
Having said that, the top ten African business travel locations are listed below.
Methodology
Givetastic scraped the latest 1,000,000 Instagram posts with the hashtag #businesstrip and checked their geotag information to see where they were taken. The firm investigated the top 10 destinations globally, for each continent, and in the UK, by also studying exclusively post-pandemic data, spanning from October 2022 to February 2024.
Top 10 destinations for business trips in Africa
| Rank | City | Country | Geotagged Posts |
|---|---|---|---|
| 1. | Marrakech | Morocco | 1,221 |
| 2. | Lagos | Nigeria | 935 |
| 3. | Cape Town | South Africa | 572 |
| 4. | Nairobi | Kenya | 396 |
| 5. | Cairo | Egypt | 383 |
| 6. | Mombasa | Kenya | 341 |
| 7. | Casablanca | Morocco | 339 |
| 8. | Abuja | Nigeria | 297 |
| 9. | Dar es Salaam | Tanzania | 275 |
| 10. | Johannesburg | South Africa | 269 |